Sonic Branding is much more than just musical notes accompanying the logo, it is about aligning the conceptual space of the brand with a sonic universe: defining how the brand relates to the consumer throughout the funnel.

Sonic Branding Strategy
Building brands through sound.

  • We craft solid sound identities for brands that foster deeper connections with their audience and customers. Our mission is to serve as guides and mentors, working alongside brands in the co-creation process to build captivating and personalized online and offline sonic experiences with their audience.
  • By crafting unique sonic branding strategies, we help brands establish a cohesive and memorable sonic presence across all possible touchpoints. From brand jingles and sound logos to custom music compositions, we ensure that every interaction will echo the brand's essence and resonate with its target audience.

Sonic Branding Workshop
Unlock the full potential of your brand's sound identity.

  • We understand that co-creation is the key to success. That's why we've meticulously developed an interactive and creative workshop designed to help brands reveal their unique sonic essence.
  • Our workshop takes place in our state-of-the-art studio, where we'll guide you through a transformative journey to discover the deepest level of knowledge about your brand's sound identity. We'll provide you with the tools, insights, and hands-on experience necessary to craft a sound identity that truly represents your brand's values and resonates with your audience.

HOW WE DO IT

LAMASIA_BradingAudio_HowWeDoIt

Case Study

Diseño sin título

"The Power To Be You"

  • Pole Animals understands pole dance not only as a form of dance and physical exercise: but also and above all as a language of self-expression. We identified in Pole Animals a #NoJudgementZone where people feel relaxed and can express themselves in total freedom. This led us to what would become our creative key concept ‘The Power To Be You’ and allowed us to identify how the empowerment, rebelliousness, sensuality and femininity of Pole Animals should sound.

Year:
2024

Client:
Pole Animals

Agency:
–

Case Study

LAMASIA_BradingAudio_SmintLogo

Humour, psychedelia and a Wes Anderson look, mixing animation and live action.

  • The combination of these elements led us to create a to create a very dynamic rhythmic base with ethereal electronic textures and sounds to reach a tone that was both naïve and sensual at the same time.
  • To create the sonic logo we proposed to include the sung claim "No Smint, No Kiss", which became the brand's sound identity for 3 years.

Year:
2018-2020

Client:
SMINT

Agency:
La Fábrica de Sombreros

Case Study

LAMASIA_BradingAudio_JomaLogo

Sport, quality & technology

  • This audio logo is a synthesis in a few notes of the brand song created for Joma. An upbeat tempo coexists with contemporary synthesizers and processed sounds that support the narrative and represent sport, quality and technology respectively, thus aligning with the values and message that the brand wanted to transmit and communicate to its audience.

Year:

2018

Client:
Joma

Agency:

–

Case Study

LAMASIA_BradingAudio_SpotifyLogo

El Pais de los Demonios
(Spotify Original Podcast) / Podcast Theme

  • Podcasts have evolved into an influential medium for brand communication. Alongside compelling content, the manner in which it is presented and the message conveyed are vital. Our solution lies in establishing a coherent soundscape that epitomizes the brand's conceptual realm.

Year:
2017

Client:
Spotify

Agency:
–

DO YOU WANT TO DISCOVER
WHAT YOUR BRAND SOUNDS LIKE?

LET'S GROOVE