AOE / Eugenio Recuenco
Olive Oil from Spain
Directed by: Eugenio Recuenco
Production Company: Garage Films
Agency: Havas
Music by Studios La Masia
Interprofesional del Aceite de Oliva Español has once again entrusted the creative agency Havas with the launch of its new campaign in China. A market where the consumption of one of our most prized products is growing every day.
The new campaign unites the concept of flavour, so present in the brand’s communication, on this occasion, linked to the world of fashion. To do so, through its claim “Olive Oils from Spain, the New Fashion”, it creates a rich visual universe that frames gastronomy within the code of the great luxury brands. A conceptualisation that was created with the aim of positioning Spanish olive oil as a culinary trend – not only for its exquisite taste – but also for its healthy properties and its commitment to the planet.
The campaign, created by the creative agency Havas from its Madrid office and with Havas International as media agency, has been shot by Eugenio Recuenco, a famous photographer and artist internationally renowned for his work in the world of fashion.
TECHNICAL DATA
- Advertiser: INTERPROFESIONAL DEL ACEITE DE OLIVA ESPAÑOLA (INTERPROFESSIONAL OF SPANISH OLIVE OIL)
- Product: OLIVE OIL FROM SPAIN
- Client contact: Teresa Pereza, Raquel Díaz, Antonio Martínez
- Creative Agency: Havas
- Creative team: Jesús Lada, Gema Marín, Emma Burgaleta, Elisa Sánchez, Javiera Figueroa, Adrián García Rodríguez.
- Account Team: Alejandro Saracho, Nerea Santacreu, Marta Sánchez-Fayos, Sara Navarro, Jie Yin.
- Production Team: Raquel Pérez Navas, Alba Somoza, Alba Valiente
- Media agency: Havas International
- Production company: Garage Films
- Director: Eugenio Recuenco
- Postproduction: Fake Studio
- Music: Summer 76
- Pieces: 30″ and 15″ seconds. Graphics and Exterior Espectacular.
- Title: The new fashion.
