“Cuánto Más Allá Del Dinero” / Banco Santander

Directed by: Kike Maillo
Client : Banco Santander
Production Company: Oxygeno

Music by Studios La Masia (as Summer Music)




As an advertising campaign, it has received the following awards:6

  • Cannes Lions Festival 2017: Grand Prix and 2 silvers in the “Entertainment” category. Gold in the “Film” category. Sie
  • The One Show 2018, New York: Grand Prix in the discipline “Branded Entertainment”, gold for best long format and silver for innovation in branded entertainment.
  • Eurobest 2017. Gold for best local integrated campaign. 1 silver and 2 bronzes in Entertainment. Silver for
  • Best Distribution Strategy.
  • Clio Awards 2017, New York. Gold in Branded Entertainment. Finalist in Integrated Campaigns.
  • LIA 2017, Las Vegas. Gold and bronze in Branded Entertainment. Bronze in non-traditional ideas, and bronze in content.
  • El ojo de Iberoamérica 2017, Grand Prize in Content, and silver in film.
  • El Sol Festival, gold in content, 2 silvers and 1 bronze in Public Relations, bronze in media, and bronze in film.
  • C de C Club de creativos de España 2018, Gold in ideas.
  • D&AD 2018, London. Wooden pencil in film.
  • Webby Awards, Winner in content.
  • Sitges What’s Next 2018, 1 of the TOP15 innovations in communication in the world.
Banco Santander
Production Company:
Directed by:
Kike Maillo
Creative Director:
Jesús Revuelta
Music by:
Javier Bayon